I had the incredible opportunity to study abroad with Gaylord College of Journalism and Mass Communication in Arezzo, Italy, where I collaborated with 22 classmates to create a strategic marketing campaign for the Italian jewelry and fashion brand Giovanni Raspini. In just 15 days, our class worked in five teams to craft a comprehensive plan for the brand.

I was part of the PR/Promotions/Event Planning team, where we explored potential partnerships, promotional strategies, influencers, and events to enhance Giovanni Raspini’s brand presence and drive its goals. One of my key contributions was developing and presenting an event idea focused on sustainability.